I’ve irked more than a few people over the years sharing my views on innovation. Specifically, that if we could simply remove our “industry blinders” that prevent us from seeing the world untainted by our experiences and built-up perspectives, disruption shouldn’t occur—i.e., that all innovation builds on prior innovations. It doesn’t drop from out of nowhere, like a meteor. I never had a good way of explaining my thoughts of
As the queen of the one-pager, it’s no wonder I am totally in love with this book—every two-page spread covers a strategic model to help frame your problem and your thinking. I know, right? How cool is that?! Not all the models are equally useful, but each serves an important job: they inspire you to act—to rally the team, gather around a whiteboard, and get going on ideating and problem-solving.