Review: Hooked: How to Build Habit-Forming Products

If your iPhone is more appealing than your first cup of coffee when your alarm goes off or if you’ve ever blown an entire evening on Pinterest, then you’ve experienced the phenomena detailed in this book: psychological marketing. Hooked is a guide for startup founders, product managers, marketers and designers for creating more of what we humans can’t seem to get enough of: habit-forming technology. Eyal takes us inside the

2017-07-21T23:25:15+00:00 July 21st, 2017|Book Review, Business, Consumer Behavior, Innovation, Marketing, Nonfiction, Psychology|Comments Off on Review: Hooked: How to Build Habit-Forming Products

Review: Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence

Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence by Andy Molinsky My rating: 4 of 5 stars This book is about how to get outside your comfort zone but it’s also about something bigger: how to adjust your own behavior without losing yourself in the process. When we lack a skill in an area, it can impact our success.

2017-07-08T19:53:22+00:00 July 8th, 2017|Book Review, Business, Leadership, Nonfiction, Personal Development|Comments Off on Review: Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence

Review: Hit Makers: The Science of Popularity in an Age of Distraction

Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson My rating: 4 of 5 stars As a lifelong student of consumer and human behavior, I wasn't sure I'd get much out of this book. But because some of my favorite thinking minds raved about it, I decided to give it a try. I'm glad I did. Hit Makers is a hit. It reinforced what I

2017-07-08T19:45:00+00:00 July 8th, 2017|Book Review, Business, Entertainment & Media, Nonfiction, Psychology, Social Science|Comments Off on Review: Hit Makers: The Science of Popularity in an Age of Distraction

Review: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz My rating: 5 of 5 stars The Hard Thing About Hard Things is a pragmatic and entirely refreshing take on business and leadership. It's one of the most useful--if not the most useful--business books I've read in ages. Easy to read and straight-talking, Horowitz provides actionable, insightful advice backed with real stories

2017-07-08T19:26:04+00:00 July 8th, 2017|Book Review, Business, Entrepreneurship, Leadership|Comments Off on Review: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Review: The Fourth Industrial Revolution

The Fourth Industrial Revolution by Klaus Schwab My rating: 4 of 5 stars The technological revolution before us promises to bring change and disruption on a scale and scope never experienced before. Schwab outlines the drivers and impacts of the revolution on our economy, business, society and international landscape. Additionally, and perhaps my favorite part of the book, is the Appendix which includes a summary of the transformational shifts expected,

2017-07-08T19:04:01+00:00 July 8th, 2017|Book Review, Business, Economics, Nonfiction, Technology|Comments Off on Review: The Fourth Industrial Revolution

Review: Million Dollar Women

Million Dollar Women by Julia Pimsleur My rating: 4 of 5 stars I found this book exceptionally insightful and useful. At its core, Julia Pimsleur, shows budding female entrepreneurs who perceive themselves as "Creative Professionals" to develop into "Business Professionals" because that's what's required to build a $1M + business. Building a big business means attracting investors--friends and family, angels, and VCs. And attracting investors means financial savvy, polished pitches,

2017-07-08T18:53:59+00:00 July 8th, 2017|Book Review, Business, Entrepreneurship, Finance, Nonfiction|Comments Off on Review: Million Dollar Women

Review: Good Is the New Cool: Market Like You Give a Damn

Good Is the New Cool: Market Like You Give a Damn by Afdhel Aziz My rating: 4 of 5 stars The authors, Afdhel Aziz and Bobby Jones, are a couple of soulful guys who have written a soulful book that makes a strong case for soulful corporations. And there's a good reason why: our nation's resources are heavily concentrated in the hands of corporations: TOTAL REVENUE BY STAKEHOLDER, U.S.: -

2017-07-08T18:48:13+00:00 July 8th, 2017|Book Review, Business, Entrepreneurship, Marketing|Comments Off on Review: Good Is the New Cool: Market Like You Give a Damn

Review: The Cheat Code: Going Off Script to Get More and Go Faster

The Cheat Code: Going Off Script to Get More and Go Faster by Brian Wong My rating: 4 of 5 stars I saw this book on the shelves at Barnes and Noble. My immediate reaction was negative and visceral, “Oh great, now we’re going to teach cheating to the masses.” I picked up a copy at my local library to learn more. To my relief, this isn’t a book about

2017-07-08T17:52:42+00:00 July 8th, 2017|Book Review, Business, Leadership, Personal Development|Comments Off on Review: The Cheat Code: Going Off Script to Get More and Go Faster

Review: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull My rating: 4 of 5 stars This is storytelling at its finest--straight from the heart, reflective, humble, and wise. Ed Catmull shares his journey toward his dream of creating the first animated picture at Pixar. Ed is incredibly introspective and thoughtful. Unlike many business manifestos, there are no slick sound bites here. The

2017-07-08T17:28:54+00:00 July 8th, 2017|Autobiography, Book Review, Business, Innovation, Technology|Comments Off on Review: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Review: The Industries of the Future

The Industries of the Future by Alec J. Ross My rating: 5 of 5 stars I would rename this book "Industries of Today and Their Impact On Our Future." Ross is not a visionary and this is not a provocative futurist manifesto of "what's to come." Rather, it is an accessible overview of today's important technologies and industries that are shaping how we will work and live tomorrow--e.g., robotics, genetics,

2017-07-08T16:56:30+00:00 July 8th, 2017|Book Review, Business, Globalization, Nonfiction, Science, Technology|Comments Off on Review: The Industries of the Future
Load More Posts