Review: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are

The premise of this book is that data gleaned online from Google and less so, other sites such as Facebook and porn sites reveal new insights about our human behavior that have eluded traditional research and resulting data sets. Of course, this makes sense: in the privacy of our homes, we are free to search online for whatever we desire—free from the judging eyes of others. Without any social forces

2017-07-31T12:07:13+00:00 July 31st, 2017|Book Review, Computer Science, Consumer Behavior, Data Science, Pop Culture, Social Science, Technology|Comments Off on Review: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are

Review: Hooked: How to Build Habit-Forming Products

If your iPhone is more appealing than your first cup of coffee when your alarm goes off or if you’ve ever blown an entire evening on Pinterest, then you’ve experienced the phenomena detailed in this book: psychological marketing. Hooked is a guide for startup founders, product managers, marketers and designers for creating more of what we humans can’t seem to get enough of: habit-forming technology. Eyal takes us inside the

2017-07-21T23:25:15+00:00 July 21st, 2017|Book Review, Business, Consumer Behavior, Innovation, Marketing, Nonfiction, Psychology|Comments Off on Review: Hooked: How to Build Habit-Forming Products

Review: Invisible Influence: The Hidden Forces that Shape Behavior

Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger My rating: 5 of 5 stars There's something disquieting about reading a book that shines a bright light on our motivations and behaviors--the ugly ones, the ones we don't really want to "own," the ones about how we are constantly shaped by the people around us, how we strive to increase our associations to others (groups) we find attractive,

2017-07-08T17:33:17+00:00 July 8th, 2017|Book Review, Consumer Behavior, Nonfiction, Psychology|Comments Off on Review: Invisible Influence: The Hidden Forces that Shape Behavior
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