If your iPhone is more appealing than your first cup of coffee when your alarm goes off or if you’ve ever blown an entire evening on Pinterest, then you’ve experienced the phenomena detailed in this book: psychological marketing. Hooked is a guide for startup founders, product managers, marketers and designers for creating more of what we humans can’t seem to get enough of: habit-forming technology. Eyal takes us inside the
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull My rating: 4 of 5 stars This is storytelling at its finest--straight from the heart, reflective, humble, and wise. Ed Catmull shares his journey toward his dream of creating the first animated picture at Pixar. Ed is incredibly introspective and thoughtful. Unlike many business manifestos, there are no slick sound bites here. The
Originals: How Non-Conformists Move the World by Adam M. Grant My rating: 5 of 5 stars Banal business books abound. This one is different: "Originals: How Non-Conformists Move the World." For anyone who wants to drive innovation, change, and transformation by understanding how the champs do it, read this compelling, research-backed book by fave Wharton prof, Adam Grant. View all my reviews
