/Marketing

Review: Hooked: How to Build Habit-Forming Products

If your iPhone is more appealing than your first cup of coffee when your alarm goes off or if you’ve ever blown an entire evening on Pinterest, then you’ve experienced the phenomena detailed in this book: psychological marketing. Hooked is a guide for startup founders, product managers, marketers and designers for creating more of what we humans can’t seem to get enough of: habit-forming technology. Eyal takes us inside the

2017-07-21T23:25:15+00:00 July 21st, 2017|Book Review, Business, Consumer Behavior, Innovation, Marketing, Nonfiction, Psychology|Comments Off on Review: Hooked: How to Build Habit-Forming Products
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Review: Good Is the New Cool: Market Like You Give a Damn

Good Is the New Cool: Market Like You Give a Damn by Afdhel Aziz My rating: 4 of 5 stars The authors, Afdhel Aziz and Bobby Jones, are a couple of soulful guys who have written a soulful book that makes a strong case for soulful corporations. And there's a good reason why: our nation's resources are heavily concentrated in the hands of corporations: TOTAL REVENUE BY STAKEHOLDER, U.S.: -

2017-07-08T18:48:13+00:00 July 8th, 2017|Book Review, Business, Entrepreneurship, Marketing|Comments Off on Review: Good Is the New Cool: Market Like You Give a Damn
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