Review: Invisible Influence: The Hidden Forces that Shape Behavior
Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger My rating: 5 of 5 stars There's something disquieting about reading a book that shines a bright light on our motivations and behaviors--the ugly ones, the ones we don't really want to "own," the ones about how we are constantly shaped by the people around us, how we strive to increase our associations to others (groups) we find attractive,