/Social Science

Review: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are

The premise of this book is that data gleaned online from Google and less so, other sites such as Facebook and porn sites reveal new insights about our human behavior that have eluded traditional research and resulting data sets. Of course, this makes sense: in the privacy of our homes, we are free to search online for whatever we desire—free from the judging eyes of others. Without any social forces

2017-07-31T12:07:13+00:00 July 31st, 2017|Book Review, Computer Science, Consumer Behavior, Data Science, Pop Culture, Social Science, Technology|Comments Off on Review: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
Read More

Review: Hit Makers: The Science of Popularity in an Age of Distraction

Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson My rating: 4 of 5 stars As a lifelong student of consumer and human behavior, I wasn't sure I'd get much out of this book. But because some of my favorite thinking minds raved about it, I decided to give it a try. I'm glad I did. Hit Makers is a hit. It reinforced what I

2017-07-08T19:45:00+00:00 July 8th, 2017|Book Review, Business, Entertainment & Media, Nonfiction, Psychology, Social Science|Comments Off on Review: Hit Makers: The Science of Popularity in an Age of Distraction
Read More