Review: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
The premise of this book is that data gleaned online from Google and less so, other sites such as Facebook and porn sites reveal new insights about our human behavior that have eluded traditional research and resulting data sets. Of course, this makes sense: in the privacy of our homes, we are free to search online for whatever we desire—free from the judging eyes of others. Without any social forces